Z from Zurich

In 1957, the Haas Type Foundry in Münchenbuchsee, Switzerland, commissioned designer Max Miedinger to develop a new typeface. The result, initially called Neue Haas Grotesk and later renamed Helvetica, after the Latin name for Switzerland, would grow into the most influential typeface of the twentieth century.

Helvetica is everywhere. In the signage of the New York subway, in the logo of American Airlines, on the packaging of countless consumer products, in government forms across the world. It is a typeface that promises not to stand out, and precisely because of that, fits everywhere. It is the typographic expression of Swiss precision, not remarkable because it demands attention, but because it is exactly right.

Zurich is the city of that precision-driven mindset. As the financial capital of Switzerland, a city of banks and watchmaking, of engineering firms and pharmaceutical companies, it embodies the belief that accuracy is not a luxury but a standard. That sensibility is reflected in its architecture, in its public transport systems that run to the second, and in the design culture that gave the world Helvetica.

The Z from Zurich in the Typography Collection by WIJCK. is a direct tribute to that legacy. Clean, precise, without excess. A design that understands that perfection is not something you see, but something you feel when it is present.

For those who value precision. For those who know Zurich. For those who want a letter on their wall that is simply right.

Available in multiple sizes, printed on high-quality paper.

​Discover the full Typography Collection here.​